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The people behind the blends


We're Coast n Smoke. Born on the Great Ocean Road. Built for your BBQ.

Coast n Smoke is an Australian-made BBQ rub and seasoning brand born and brewed in Torquay, Victoria — right on the doorstep of the Great Ocean Road. We craft small-batch, artisan BBQ rubs, dry rubs, and spice blends for people who take their cook seriously, whether that's a Sunday afternoon smoke, a backyard brisket session, or a weeknight dinner that deserves a little more fire.

The people behind the product

Our founder Claire comes from a background in chemistry — and it shows. Every Coast n Smoke blend is developed with the kind of obsessive attention to detail you'd expect from someone who genuinely understands how flavours interact at a molecular level. Since taking the business on full-time, Claire has been the driving force behind the brand's growth, leading the experimental flavour creation, running the day-to-day hustle, and making sure every product that leaves our kitchen is something we're truly proud of.

Then there's Troy — our BBQ Master and Chief Taste Tester. Troy lives and breathes the smoke, spending serious time at the pit so every blend is tested in real conditions, on real fires, before it earns a place in our range. No lab-only sign-offs here. Every rub gets the full BBQ treatment.

A love letter to the Surf Coast

Every Coast n Smoke product is a celebration of where we come from. Our blends are named after the iconic spots, landmarks, and moments that make the Surf Coast and Great Ocean Road so special to us — The Rip, Bells Double Shot, Winki-POP Dust, Bancoora Bagel Seasoning, Zeally Seasoning, The 13th Apostle. These aren't just names. They're a reminder of why we do this, and the place that inspires us every single day.

What's in the jar

All Coast n Smoke products are made with 100% natural ingredients — no MSG, no gluten, no fillers, no shortcuts. Our small-batch approach means every blend gets the care and attention it deserves, from development through to bottling. We source locally where possible and proudly support Australian suppliers and businesses.

Whether you're a backyard legend, a weekend pitmaster, or just someone who wants their chicken to taste like that, Coast n Smoke has a rub for your cook.

Australian-made. Surf Coast proud. Built for your BBQ.